Viking Sports has been around since 1993. From then until 2020, we primarily focused on sports camps, clinics, and birthday parties. In 2021, we ventured into the world of school fundraising, introducing the Ultimate Viking Challenge fundraisers. We partnered with one school’s parent-teacher organization (PTO) to create their primary large-scale fundraiser for the year.
As we prepared the school for its first Ultimate Viking Challenge with a series of visits, something unexpected happened: the entire school community—teachers, parents, and students—began to come alive in a very positive way.
On the day of our first Ultimate Viking Challenge, the excitement was palpable. The Viking Sports team welcomed kids as they arrived at school. Parent volunteers eagerly pitched in to ensure the event ran smoothly. A DJ filled the air with a curated playlist of generational hits. As each class took to the field to participate in the Ultimate Viking Challenge, it became clear this event was more than just a fundraiser—it was a school community-building experience.
Over time, as Viking Sports delivered more Ultimate Viking Challenges, this sense of community-building remained a hallmark of the events. Since 2021, we have partnered with multiple school districts, positively impacting tens of thousands of kids while strengthening school communities. These uplifting experiences have helped PTOs raise hundreds of thousands of dollars.